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Welcome to ItsHYP.com, home to where Hip Hop/Rap/RNB music, Entertainment news, and industry whispers/gossip Lives., Bringing todays new music to the table while setting trends. To get updates On content on ItsHYP.com about New music, industry updates , entertainment news, ItsHYP events, and monthly contest to win cash/prizes sign your E-mail up for the ItsHYP Word On Da Street list.